Middle Tennessee State University Television and Targeted Ads Discussion

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Nielsen looks to make targeted advertising—long the remit of Google and Facebook—widespread on TV

By: Joe Flint | November 10, 2020

<a rel="noopener noreferrer" href="https://www.wsj.com/articles/targeted-ads-headed-soon-to-network-tv-11605016201?mod=searchresults_pos3&page=1″ target=”_blank”>https://www.wsj.com/articles/targeted-ads-headed-soon-to-network-tv-11605016201?mod=searchresults_pos3&page=1

Questions:

1. Discuss the impact of having Targeted Ads on Network TV on consumers and advertisers:
2. Do you feel ads targeted specifically to you will make you more engaged with the ads or programs watched?
3. What industries do you feel will benefit the most from having their marketing mix be more targeted to their top consumers?
4. Finaly what do you see as the downside of this potential change in TV marketing? or Will this change the Marketing Mix?

and 2 shorts answer