A digital marketing plan for an existing company. Or, if your own business or planned startup needs a Digital Marketing Plan
Search Google for “digital marketing plan” and use the book Chaffey, D. 2019. Digital marketing. This assignment needs to be submitted as a written document, layout is unrestricted. Some ideas for your template:
– stages of the plan
– SMART objectives and relevant KPI’s
– USP to condense your main message
– few personas and their media use
– paid, owned, earned
– budget of time and money, schedule, responsibilities
– goals and measurement
– and other relevant parts, sections and calculations
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