Search Engine Industry and Google’s Competitive Position In The Industry
prepare a 4-6 page report that analyzes the search engine industry and Google’s competitive position in the industry. Your report should include a Five Forces analysis, list of industry driving forces and key success factors, a SWOT analysis and financial analysis for Google’s performance between 2001 and 2009.
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Also, please recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success of its smartphone business, cloud computing, entry into emerging markets, and other recent ventures. You should also provide a recommendation concerning any potential ethical lapses at the company. Your recommendations should be specific and supported with facts from your analysis.
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