Please create your social media strategy and content calendar for an existing business (this can be where you work, your dream job, a company that you love, etc…). Assignment Details Part 1: Create a 6-month social media strategy – starting January 2021 Include company name and executive summary Social media goals 3 Personas (target audience) Competitive analysis (3 competitors) Social media audit Content strategy – Posting and process details Include 3 social media platforms (choose from any of the social media networks we learned about) Set up KPIs / way to measure progress (“Next Steps” in the template) Provide next 3 Action Items Assignment Details Part 2: Create a social media content calendar and 2-weeks of social media content Content Calendar must include: 3 social media platforms, dates and times of each post, the copy, visuals a (link to assets if they are stored outside of the calendar) and notes (about the post – further details if required). Can choose any 2 weeks between January 2021 and June 2021. The content calendar must correspond to the social media strategy.
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